Having secured three consecutive F1 constructor and driver championships in as many years the time had arrived for Red Bull Racing to execute phase two of its plan for the world-wide domination of all things motorsport.
Required was a category of national pastime and international significance. One of thrills and spontaneity. And we found just that in V8 Supercars.
We sought the globe over to find a competition worthy; where raw power, noise, speed and hostilities were not just welcomed but expected. And a location where racing was a way of life - its drivers more Ricky Bobby than Ryan Gosling.
With that strict criteria in mind, the European touring car series was ruled out almost immediately and quickly followed by the lesser known New Zealand circuit.
So far as NASCAR goes, well, been there, done that. And if we're being totally honest, we wanted a series where cars would turn left and right.
V8 Supercars it so happened, ticked all the boxes - barring one or two drivers of course...
What's more is, we just happened to know someone who played poker with someone who worked on someone's Statesman who knew a guy by the name of Roland Dane - the big dog of Triple Eight Race Engineering.
With a half grin and firm resolve, RD inspired us at Bathurst and showed us a helluva time at the Gold Coast 600 before laying down the challenge for Red Bull to realise a dream and enter V8 Supercars.
Needless to say, we accepted. And right there and then, east of Brisbane at the Triple Eight workshop, Red Bull Racing Australia was born.